Robert Venturi (1977). Learning from Las Vegas. The MIT Press
«Learning from Las Vegas created a healthy controversy on its appearance in 1972,
calling for architects to be more receptive to the tastes and values of "common"
people and less immodest in their erections of "heroic," self-aggrandizing
monuments.This revision includes the full texts of Part I of the original, on
the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the
Decorated Shed," a generalization from the findings of the first part on
symbolism in architecture and the iconography of urban sprawl.» (Source: the Publisher)
